Most Meta campaigns lose money in the same places: tracking that counts the wrong things, a structure that keeps resetting the learning phase, budgets set by habit, and creatives nobody tests. The dashboard looks busy while the cost per lead quietly climbs.
We run Meta Ads the other way around: first the economics, what a lead is worth to you and what you can afford to pay for it, then the campaign. Every decision about structure, budget and creative is made to hit that number, and reported in the same terms.
Meta Ads Management
Facebook and Instagram advertising measured in leads and sales, not clicks: tracking you can trust, campaign structure and budgets chosen for your goal, and systematic creative testing. Campaigns are led by Iryna Nechaieva, our marketing strategist and targetologist.
Pricing is by application: a management fee, with your ad budget paid to Meta directly.
9Years in the market
50+Team & partners
127Projects delivered
12Countries
Up to 700%Revenue growth
48hProject start
What we cover
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Economics Before Budget
We define what a lead is worth to you and what you can afford to pay for it before a dollar is spent.
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Tracking That Tells the Truth
Pixel, Conversions API and events set up so results are counted in leads and sales, not clicks.
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Structure & Budgets
ABO or CBO, daily or lifetime budgets, learning phase and spending limits chosen for your goal, not by default.
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Creative Testing
Systematic tests of offers, formats and messages, so budget moves to what actually converts.
Selected Work
Brands we have helped reach the right audience on Facebook and Instagram.
How It Works
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Account & Tracking Audit
We review your ad account, pixel, events and past results to find where money is leaking.
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Strategy & Economics
We set the target cost per lead, the budget model and the audiences, based on your real numbers.
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Launch & Learning
We launch with a structure that gives the algorithm room to learn instead of resetting it every few days.
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Test & Optimize
We test creatives, offers and audiences, and move budget toward what converts.
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Report & Scale
Regular reports on leads, cost per lead and what we learned, and a plan to scale what works.
What You'll Walk Away With
Campaigns built around what a lead is worth to you, with reporting that shows exactly what your budget bought.
Leads measured in money, not likes
A budget that works through the learning phase
Honest reporting on cost per lead
Ad Account & Tracking Audit
Pixel & Conversions API Setup
Campaign Structure: ABO or CBO
Audience Strategy
Creative Testing Plan
Lead Forms or Landing Page Setup
Budget & Billing Controls
Regular Performance Reports
Scaling Plan
Get a cost and timeline estimate
Read Also
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Why Your Instagram Ads Aren't Working in 2026 — And How to Fix Them
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Why Your Cost Per Lead Keeps Going Up in 2026 (10 Fixes)
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High CTR But Low Conversion Rate? Here's Why Your Ad Copy Is the Problem
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Meta Ads in 2026: What Budget Do You Really Need to See Results?
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Meta Ads Learning Phase: The Compound Interest Nobody Lets Finish Compounding
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Daily vs Lifetime Budget in Meta Ads Is a Fixed-Cost vs Variable-Cost Decision, Not a Setting
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Ad Set Budget Optimization: The "Losing" Ad Sets You Fund on Purpose
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Campaign Budget Optimization Is a Governance Decision, Not a Toggle
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Your Meta Spending Limit Is a Circuit Breaker, Not a Setting
ASK A QUESTION
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FAQ
How is this different from your SMM service?
Social media marketing builds your organic presence: strategy, content and community. Meta Ads buys targeted reach and measures it in leads and sales. Many clients combine them, but they are different jobs with different metrics.
Who runs the campaigns?
Iryna Nechaieva, Peretz Agency's marketing strategist, SMM specialist and targetologist, who also writes our series on Meta Ads budgets, the learning phase and cost per lead.
What budget do we need?
Meta's formal minimum is $1 a day, but that rarely produces leads. In our practice, lead generation usually needs around $10 to $20 a day or more, depending on the market and the goal. Ad spend is paid to Meta directly, separately from our fee.
How soon will we see results?
The first period after launch is the learning phase, when the algorithm is still finding the right people. We judge campaigns once they have enough data, not after the first few days.
Can you target only the Seattle area or the Eastside?
Yes. For local businesses we target by location and exclude areas you do not serve, so the budget is not spent on people who cannot become customers.
Why is our cost per lead rising?
Common causes are audience fatigue, a weak offer, tracking gaps and a structure that keeps resetting the learning phase. We diagnose the cause before recommending more budget.
Do you use lead forms or our website?
Both, depending on the goal. Lead forms are faster; a landing page usually brings better-qualified leads. Either way, we set up tracking so every lead is counted.
What do the reports show?
Leads, cost per lead, spend, lead quality feedback from your team, and what we tested and learned, not vanity metrics.