A clothing, footwear or accessories brand sells online only when the customer trusts the fit, sees the product properly on a phone and knows that a return will not turn into a fight. Most fashion purchases start on mobile, from an Instagram post, an ad or an email, and the store has a few seconds to show the right size, the real color and the delivery terms. PERETZ builds online stores for fashion brands and retailers in Seattle and across the US, with custom development on Laravel and a design that follows the brand instead of a template. To bring shoppers to each new collection and sale, we also run ads and social media for fashion brands.
Photos and video do most of the selling, so pages have to load fast with heavy media. Product data has to stay consistent across the store, marketplaces and ads, otherwise a customer picks a size that is already gone. Seasonal drops and sales need landing pages and promo rules that the marketing team can launch on its own. For premium brands, authenticity and the story behind the material matter as much as the price, so product pages need room for fabric, origin and care details. We also plan SEO for categories and filters from the start, because a fashion catalog easily produces thousands of duplicate pages.
Our experience in fashion retail includes these projects:
A project starts with a strategic session ($500, credited toward the project), where we agree on the catalog structure, integrations and launch priorities. Then come UX/UI design, development and launch, with every stage visible in the client portal. A custom online store starts from $25,000. After launch, e-commerce SEO helps categories and products rank in search.
How much does an online store for a fashion brand cost?
A custom online store starts from $25,000. The final price depends on the number of products and variants, integrations with your inventory, CRM or ERP, and whether you need a wholesale section.
Can one store serve both retail and wholesale customers?
Yes. Wholesale buyers sign in to see their own prices and minimum order quantities, while retail customers see the regular store. Orders from both channels go to one system.
Should a fashion brand choose Shopify or custom development?
Shopify suits a brand with a standard catalog that needs a fast launch. Custom Laravel development makes sense when you need wholesale logic, complex integrations or a design a theme cannot deliver. We do both and help you choose during the strategic session.
Do you run ads and social media for fashion brands?
Yes. We run Meta ads and Google search and Shopping ads for collections, sales and restocks, manage social media around each drop and design the banners. Catalog ads draw on the same product feed as the store, so sold-out items drop out of them, and every order shows which campaign brought it.
For apparel, footwear and accessories brands in Seattle and the Pacific Northwest that sell direct to consumers, to wholesale buyers, or both. PERETZ handles the store from catalog structure and UX to custom Laravel development, integrations and launch, and can stay on for search work afterwards. Every stage is visible in a client portal. Our team has 20 years of experience and 127 delivered projects in 12 countries. Budgets for a custom store start at $25,000. See e-commerce development for scope, or plan your catalog in a strategic session.