Brand Identity Portfolio: Logo and Brand Book Examples

Companies usually come to us at a turning point: a new business before launch, a manufacturer stepping out of B2B, or an established house whose identity no longer works in digital channels. The task is the same each time: a visual system that is recognizable, consistent and practical for everyday use.

• A logo or monogram that works at any size, from a browser tab icon to signage.
• Typography, color and graphic elements that give the brand its own character.
• A brand book with clear rules, so the team, printers and contractors apply the identity the same way.
• Digital use from day one: the identity has to hold up equally well on a website, in social media, in presentations and in print.

• SHTAYER: a trusted hotel bedding manufacturer became a modern consumer brand through a complete visual identity redesign. In the SHTAYER 2026 brand book the brand moved from quiet minimalism to its own character and story, told through Chinoiserie, magnolias and the people behind it.
• Nico Juliany 2026: a two-character identity for a Spanish jewelry house, with a precise NJR monogram and a living pen stroke. It builds on the first Nico Juliany identity we created earlier.
• Carrera y Carrera: a contemporary visual identity for the historic Spanish jewelry house, built for heritage and digital communication alike.
• deZZign: brand identity for an architecture studio.
• MDC-LUX and Medpresso: identities for a medical center and a healthcare brand.
• Lado: a visual identity for a consulting business, created for the CEO of Laduchi Consulting.
• Institute of Trichology: a logo for a long-term partner whose work with us spans digital, brand and architecture.
• U KNOW Store: brand identity for a fashion retail brand.

For a quick look at marks across industries, see the Logofolio, a selection of logos designed in our studio.

We start with a brief or a strategic session ($500, credited toward the project): audience, competitors, and where the brand will live. Then come concepts, one direction refined in detail, and a brand book with the source files. Approvals and files sit in the client portal set up for every project. When a website follows, the same team designs it, so the identity carries over without being reinterpreted. Our team has 20 years of experience and 127 delivered projects in 12 countries, and PERETZ is led from the Seattle area.

If you are a Seattle-area business looking for a new or refreshed identity, scope and deliverables are on our brand identity service page. If a website comes next, see website design.