Most underperforming websites are not failing because of traffic, they are failing because something in the experience is quietly costing conversions, and nobody has measured where. We run a structured audit of your site's usability: navigation, friction points, and the specific moments where visitors hesitate or leave.
What you get is not a generic checklist but a prioritized list of fixes tied to actual impact, so you know exactly what to change first and what it is likely to be worth.
Usability Audit
We review your site through the eyes of your own buyers: where they hesitate, get lost or leave, and why. You get a prioritised list of fixes for your business and your audience, not a generic checklist.
from $1,500
What the audit covers
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01.
Analysis of behavioral patterns of the target audience
To find out what the website is missing, you need to study its audience. Understand what prevents users from making purchases and how they can do it faster
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02.
Assessment of the work of a web resource
Usability audit allows you to look at the website from the outside and sort its work on the shelves. Check how quickly the pages load and whether there are any broken links, evaluate the consistency of the structure, the convenience of the user path and the readability of all elements
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03.
Website optimization for specific business goals
The final recommendations will allow you to achieve specific goals and work out weaknesses: reduce the number of refusals, make the interface user-friendly, track the client's paths on the website and understand its logic.
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Formation of hypotheses and improving the usability of the website
Data from analytics systems and our experience in e-commerce allow us to present a number of hypotheses that will reveal problematic points in the interaction of a user with a resource.
Last projects
Our clients are business owners who know that technology can give quick results. We have developed effective pages for them, and they have reached a new level of sales
Stages OF WORK
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Collecting requirements
We learn about the tasks and goals of the business, find out the obvious problems and get acquainted with customer reviews.
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We analyze the target audience
We collect a portrait of your audience, analyze its requests and analyze the logic of actions
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We study the scenarios of movement around the website and look for errors
We study the client's path from the entry point to the payment and work with the site interface. We connect heat maps, web visors and analyze the paths along the sales funnel
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We form hypotheses and identify barriers
The data obtained from the analyst systems and our experience in e-commerce allow us to determine the factors that reduce the conversion and identify problems in interaction with the website
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We update the design and highlight the resource among competitors
We emphasize the advantages of the company and the specifics of its positioning. We highlight important semantic blocks and set ourselves apart from competitors
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We create recommendations
We formulate a clear conclusion of the study and describe in detail how to improve the site and its design, interface and architecture.
As a result
You will learn how to make your resource more efficient and help your audience to quickly and easily place an order
You will get a general analysis of the website and fix interface errors
You will be able to optimize the site based on the priorities and tasks of the business
Update your content with your audience's needs and stand out from the competition
Increase conversion, average check and number of purchases from one customer
We will work out problem areas in scenarios of user interaction with your resource
Get a cost and timeline estimate
How you can work with us
Whatever the format, the work is shaped around how your business runs, not a template, and what we build belongs to you. The same people and standards in three formats: choose the one that fits your stage, or combine them.
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A project with a fixed price
We agree the scope, the price and the timeline, and we are responsible for the result.
All prices → -
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A dedicated team
A team assembled for your product works only on it, month to month, and grows with it.
Dedicated team → -
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Specialists in your team
Developers, QA, designers or DevOps engineers join your own team and work under your management, by the hour.
Outsourcing and outstaffing →
Pricing
from $1,500
These are starting points. The final price is set after a strategic session, and its $500 is credited toward the project.
All prices →Ask a question
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FAQ
What does a usability audit actually cover?
We review navigation, page structure, mobile experience, load speed, conversion paths, and common friction points, then deliver a report with specific, prioritized recommendations.
How long does an audit take?
A standard usability audit takes 1 to 2 weeks, depending on the size of the site and the depth of analysis requested.
What format is the final report delivered in?
You receive a structured report with screenshots, annotated issues, and prioritized recommendations, plus a walkthrough call to discuss the findings and next steps.
Can you implement the fixes after the audit, or is it just a report?
Both options are available. You can take the report and implement changes with your own team, or we can implement the recommended fixes for you as a follow-up project.
Do you use analytics data, or just expert review?
We combine expert heuristic review with your existing analytics data when available, so recommendations are grounded in both established usability principles and how your real visitors actually behave.
Is the audit useful if our site already converts reasonably well?
Yes, even well-performing sites usually have specific friction points limiting further growth. An audit can reveal incremental wins that are easy to miss without a structured review.
Do you audit mobile experience separately from desktop?
Yes, mobile and desktop experiences are evaluated separately, since user behavior and common issues often differ significantly between the two.
What do you need from us to start an audit?
Read access to your analytics and to the behavior recording tool if you have one, plus the site search log and, where possible, data on leads, orders and the questions customers ask your team. We also need to know which journeys matter most: a request, an order, a booking or a sign-up. If nothing records behavior yet, we install a recording tool such as Microsoft Clarity first and let real sessions accumulate before drawing conclusions; how long that takes depends on your traffic, and we agree it with you.
Is an audit worth it if our site gets little traffic?
With modest but steady traffic, yes: recordings simply take longer to accumulate, so the expert review and task tests with real people carry more of the weight. If almost nobody reaches the site, the problem is visibility rather than usability, and search, content or advertising should come first. The strategic session usually shows which case is yours before an audit is ordered.
Will the audit tell us to redesign the site?
Only if the evidence says so. An audit ends with a decision, and most findings can be fixed in place: a form shortened, a label rewritten, a checkout step removed, a slow page made faster. A redesign is the honest answer when the structure itself is wrong or the look works against the business, as on a site with no mobile version. If the audit shows that the site works, we tell you that too, and the money can go to promotion, content or new projects instead.
Does the audit check accessibility?
It checks the basics of WCAG 2.2, the W3C accessibility standard (checked October 2026), on the journeys that bring requests and orders: labels and instructions on every field, errors that name the field and say how to fix it, fields that browsers can fill in, keyboard focus that stays visible under sticky headers and banners, contrast and the size of controls. It is not a full conformance audit or legal advice, but it finds the problems that also stop ordinary visitors.
Can you audit a web application or a client portal, not only a website?
Yes. In a product with accounts the journeys are tasks rather than pages: placing an order, approving a request, exporting a report. We review them for each role separately, because an administrator and a customer get stuck in different places, and we read support tickets alongside the analytics. If the audit shows that the flows themselves need to be redesigned, that work continues as UI/UX design.
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