FIAT Kharkiv required a comprehensive dealership platform that could support both passenger vehicles and FIAT Professional commercial vehicles, while simplifying every stage of the customer journey, from exploring available models to booking after-sales service.
We designed and developed a modern digital platform that combined vehicle presentation, real-time inventory, financing programs, and customer service into a single experience. Visitors could browse the complete model lineup, explore vehicles currently available in stock, configure selected models, download price lists, calculate leasing and financing options, request test drives, and schedule service appointments online.
The platform was integrated with the dealership's CRM and inventory management systems, ensuring that vehicle availability, customer inquiries, and operational workflows remained synchronized. Customers could also search for genuine spare parts using their vehicle identification number (VIN), providing quick access to original FIAT components and compatible parts.
Designed as a multilingual solution, the website served as the dealership's primary digital sales and customer service platform, bringing together marketing, lead generation, vehicle sales, and after-sales support within a single ecosystem.
