Brand Identity Design

A typical project includes logo design, color palette, typography, and a brand style guide covering how the identity should be applied across digital and print materials.

We typically present 2 to 3 distinct logo directions based on your brief, then refine the chosen direction through several rounds of feedback until it is ready.

We design the full visual identity, not just the logo. That includes supporting graphic elements, color system, typography, and guidelines for applying the brand consistently.

Yes, we offer brand refresh projects that modernize your existing identity while keeping recognizable elements your audience already associates with you.

You receive all source files (vector formats), web-ready exports, and a brand style guide PDF, giving you everything needed to use the identity anywhere, with or without us.

A brand identity project takes 4 to 12 weeks, depending on its complexity and how deeply the identity is worked out. Within that range, the number of revision rounds and how quickly feedback comes move the date.

Yes, we can extend the identity into website design, social media templates, and other marketing materials, so everything stays visually consistent.

Yes. Every client gets access to our project portal: stages, approvals, documents and requests in one place.

A brand identity, from $5,000, covers the logo, typography, colour and the rules that hold them together; it fits when the position is clear and the brand lives in a few places. An identity system, $10,000 to $20,000, adds imagery, graphic language and rules for many applications, such as a website, packaging, documents and social media. Strategy and identity, from $15,000, starts with positioning, for a new market, a new audience or a business that has outgrown its story. The strategic session decides which one you need.

The identity comes first, or at least the decisions about it do. A new identity on an old website rarely works, and a new website built on an outdated identity stands on an old foundation. For SHTAYER, launching a new site before redefining the brand made no sense, so the identity came first. For Nico Juliany we designed the identity, the brand book and the custom Laravel website as one project. When both are needed, one team keeps them consistent.

A new identity is worth the money when something underneath the brand has changed: the business, the audience, the market or the ownership, or when customers misunderstand the brand or put it in the wrong category. Being tired of an old logo is not a business reason on its own. If you are unsure, an audit of the existing identity or a strategic session answers the question first, and sometimes the answer is a smaller job: a clearer website, better photography or a tighter message.

Usually not. A name customers already search for and recommend carries recognition that a new one has to earn again; we kept the name PERETZ for that reason, although a clearer option was available. If a new name or mark is chosen, budget for a trademark search before it is final and for registration afterwards. In the US the USPTO base application fee is $350 per class of goods or services (checked October 2026).

Before the strategic session, a short request: what the business does, whom it serves, what has changed and what decision you face. For the analysis, the brand materials you already have: logo files, old guidelines, photographs and printed samples, so we can make an inventory of what to keep. For the brief, examples of brands you like and dislike, which we discuss on concrete visuals. And the name of the person who will sign off on the concepts. The final list of places the identity must cover is agreed when you choose a concept.

It will if the languages are known at the start. Typefaces are chosen to cover every script the brand will use, because a face that looks refined in Latin may have no Cyrillic or Arabic version at all, and the logo, signs and layouts are checked with the longest version of each name. A script that reads right to left, such as Arabic, needs its own typeface pair and mirrored layouts, so it is planned as a separate part of the work.