SHTAYER's website has been live since 2020, serving both individual customers and hospitality partners purchasing in bulk. Following several years of internal development, SHTAYER invited us back with a refreshed brand identity and a clear goal: rebuild the platform to reflect it.
The website needed to reflect the company's new brand identity — and the practical reality of serving three distinct customer groups, each with different purchasing journeys and different expectations from the shopping experience: individual shoppers, interior designers sourcing for client projects, and hospitality partners placing wholesale orders.
