Google Shopping Ads

Google Shopping Ads display your products with images, prices, and store name directly in search results, rather than a text link. They typically convert better for e-commerce because shoppers see the product before clicking.

Yes, a Google Merchant Center account is required to run Shopping Ads, since it holds your product feed. We can set this up for you if you do not already have one.

We start with a budget based on your product margins, competition level, and goals, then optimize spend toward the products and campaigns that deliver the best return as data comes in.

Both. Feed quality has a major impact on performance, so we optimize titles, descriptions, images, and categorization in addition to managing bids and campaign structure.

Shopping campaigns typically need 2 to 4 weeks of data to optimize properly, with meaningful performance trends visible within the first month. Results depend on budget, competition, and product margins.

Yes, we provide regular reports covering spend, return on ad spend, top-performing products, and recommendations for adjusting budget or strategy going forward.

Yes, Shopping Ads typically work best as part of a broader Google Ads strategy alongside search and remarketing campaigns, and we can manage all of it together for a consistent approach.

Usually, yes, once the cause is clear. Most stops come from mismatches and missing information: a price that differs between the feed, the page and the checkout, undisclosed shipping costs or taxes, or items shown as available that cannot be delivered. For most violations Google sends a warning and gives 7 or 28 calendar days to fix the issue, but it may act without a warning for egregious ones, and an account review typically takes 7 business days. We fix the website first, then the feed, and only then request a review.

It depends on how much control the catalogue needs. Standard Shopping gives the most control over which products bid and how much, and campaign priority decides which campaign bids when a product sits in several of them. Performance Max adds images, text and video to the same feed and serves across all Google channels, with less visibility into where each sale came from; when it overlaps with another campaign, Google Ads serves the one with the higher Ad Rank. We decide after grouping products by margin and stock, and can run both with clear boundaries between them.

Yes. Google asks for a GTIN only where the manufacturer has assigned one: products you make yourself, private-label items and custom pieces usually have none, and then you submit your brand and, where it exists, the manufacturer part number. What Google warns against is guessing or inventing a GTIN, and each variant that has one needs its own correct code with a valid check digit. When a product does have a GTIN, including it can improve how the product performs.

Yes, if two things are in place. The purchase tag has to send the items in each cart, with item IDs that exactly match the IDs in the Merchant Center feed, and the feed has to carry the cost of goods sold for each product. Google Ads then reports gross profit, cart size and which products were bought after a click on another one. We generate the cost of goods from the store's database, so it stays current, and bid by what a product earns instead of what it sells for.

Yes, through local inventory ads and free local listings, which show shoppers nearby what your store has in stock. They need store codes that match your Google Business Profile and a local inventory feed that uses the same product IDs as your online feed, with prices and availability that match the shelf. Both are available in the United States, and eligible US retailers can also add in-store products through Google's local inventory app. We set this up alongside the online campaigns when a shop's stock data can be kept current.

Yes, in the countries where Google offers Shopping ads and free listings, and each country is set up on its own. Google asks for prices in the target country's currency or through its currency conversion, shipping information for that country, and landing pages and checkout in the same language as the product data. US feed prices exclude sales tax, while other countries expect VAT or GST to be included. We plan each market as a separate feed and campaign, because currency, shipping and language all change the data.