Search ads on competitor and dealer queries, remarketing and Instagram with real stock: how we helped an official KIA dealer reach buyers who were still choosing a brand.
KIA UkrAvto Kharkiv came to us almost at the same time as Mercedes-Benz and Jeep. Three brands, one city and a similar approach to social media. But people bought these cars in very different ways, so each project needed its own promotion architecture.
Mercedes sold a dream and status. A KIA buyer compared models, prices and brands, decided faster and often did not yet know which showroom to visit. That is why search ads and remarketing became the core of the KIA project: be first where people compare, and bring them back when they leave to think it over.
Instagram’s role in this system was trust and presence. Posts stayed corporate and polished, built on official advertising photos of the cars. Stories worked closer to sales: they showed real cars in stock, talked about the models, invited people to the showroom and kept followers engaged with quizzes.
