Iryna Nechaieva

A marketing strategist with more than a decade of experience in digital and co-founder of the SMM practice at PERETZ.agency. I specialize in developing and implementing marketing strategies that bring brand positioning, communications, content, social media, paid promotion and analytics together into a single system for business growth.

On PERETZ.agency projects I act not only as a marketing strategist but also as project lead and art director. My expertise in graphic and UI design lets me work where marketing, visual communication and user experience meet, keeping solutions coherent from idea and positioning to delivery and performance evaluation.

My experience covers a range of industries, including defense communications, real estate, education and the premium segment. I have worked with companies in the US, Europe and the Middle East, adapting strategies to the specifics of each client's industry, audience and business model.

My approach rests on understanding the business task, well-founded decisions and measurable results. For me, marketing is not a set of channels and tools but a managed system whose effectiveness is defined by its contribution to business goals. That is why, alongside communication metrics, I pay particular attention to analytics, conversion and return on investment.

I prefer projects where marketing becomes part of the business strategy and directly shapes the company's growth.