Marketing strategist and targetologist with 10+ years in digital. Co-founder of the SMM direction at PERETZ.agency. I build social media that sells — not just looks good. I've worked across defense communications, real estate, premium brands, and education. I don't do templates: every strategy starts from the business goal and ends at the result. I work with US and European markets, speak the language of data and ROI. Always open to projects where the stakes are real.
Iryna Nechaieva
Marketer | SMM Strategist | Targetologist
All author articles
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24. 09. 2026
Social Media Strategy Is Not a Content Calendar
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08. 09. 2026
Why Your Social Media Content Isn't Working (7 Real Reasons, Not Algorithm Excuses)
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08. 09. 2026
How Much Does Social Media Strategy Cost in 2026? A Real Breakdown by Component
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08. 09. 2026
Social Media Strategy vs Social Media Management, What's the Difference and Why AI Just Made It Matter More
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08. 09. 2026
How to Build a Social Media Strategy for a Business, The Actual Process, Step by Step
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07. 09. 2026
What Is a Social Media Strategy and Why Does a Business Actually Need One?
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19. 08. 2026
Architecting the MVP: What Marketing Owes a Product Before Launch
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19. 08. 2026
Collaboration Strategy: Why One-Off Partnerships Don't Build Lasting Growth
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07. 08. 2026
Campaign Budget Optimization Is a Governance Decision, Not a Toggle
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28. 07. 2026
Why Your Cost Per Lead Keeps Going Up in 2026 (10 Fixes)
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27. 07. 2026
Why Your Instagram Isn't Growing in 2026 (10 Fixes)
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24. 07. 2026
Is Social Media Marketing Dead in 2026? What the Data Actually Says
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