Marketing strategist and targetologist with 10+ years in digital. Co-founder of the SMM direction at PERETZ.agency. I build social media that sells — not just looks good. I've worked across defense communications, real estate, premium brands, and education. I don't do templates: every strategy starts from the business goal and ends at the result. I work with US and European markets, speak the language of data and ROI. Always open to projects where the stakes are real.
Iryna Nechaieva
Marketer | SMM Strategist | Targetologist
All author articles
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07. 07. 2026
What Is AEO? Answer Engine Optimization Explained for Small Business in 2026
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07. 07. 2026
Human-First Content Strategy: Why AI Content Is Losing the Trust War in 2026
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04. 07. 2026
What Working With a Kindergarten Taught Me About B2C Trust — And What Every Premium Brand Needs to Hear
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02. 07. 2026
I've Rebuilt My Career Twice Because of War. Here's What That Actually Teaches You About Strategy.
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02. 07. 2026
TikTok vs Instagram for Small Business in 2026: What the Data (and My Clients) Actually Show
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30. 06. 2026
I Audited 50 Instagram Accounts This Year. Here's What Actually Separates Growth from Stagnation.
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29. 06. 2026
Meta Ads in 2026: What Budget Do You Really Need to See Results?
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27. 06. 2026
Your Business Is Invisible to AI Search in 2026 — Here's How to Fix It
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26. 06. 2026
How to Build a Social Media Strategy That Actually Generates Leads
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23. 06. 2026
Why Most Businesses Are Using AI Wrong in Marketing — And It's Killing Their Conversions
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20. 06. 2026
SMM Agency vs Freelancer: What's Better for a Small Business in 2026?
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19. 06. 2026
How Much Does Social Media Management Cost in the US in 2026?