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In this blog we share experience, research, and conclusions born from real projects. No recycled advice — only practice, mistakes, solutions, and the PERETZ.agency team perspective on digital products, design, marketing, and business growth.

Yevhen Borovoi Founder | CEO

Valeriya Chumachenko M&A Advisor | Investment Analysis | Business Strategy

Iryna Nechaieva Marketer | SMM Strategist | Targetologist

All News Design Development SEO & Content Social Media Business & Strategy Case Studies Journal Buy, Sell, Build Elements

Rising CPC Isn't the Problem. Here's What Is

Latest 25. 10. 2026 · Social Media

Rising CPC Isn't the Problem. Here's What Is

Google Ads clicks cost more almost everywhere, yet conversion rates rose in most industries. Why CPC alone says little about whether advertising pays off.

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Notes from practice for business owners

The PERETZ blog is where our team writes down what we learn while building websites, online stores, CRM systems and brands. There are about 170 articles in each language, and new ones appear as projects raise new questions. We write for owners and managers who make decisions about their digital channels, not for other agencies.

What you will find here

Articles are grouped by topic, so you can start with the one that matches your current task:

Business & Strategy: how to plan a website or a CRM around real goals, budgets and timelines.
Design: what makes a product wanted, plus the structure, UX and visual decisions that affect how customers choose and buy.
SEO & Content: search, AI answers and content that brings the right visitors.

Other sections cover case studies, the Buy, Sell, Build series, interface elements, agency news and our journal.

Who writes it

Every article is written by people who do this work every day. Yevhen Borovoi, founder and CEO, writes about strategy, development and how projects are run. Iryna Nechaieva, marketer and SMM strategist, covers social media and promotion. Valeriya Chumachenko, who works on business strategy and advises the board, writes about growth and management. Guides and news come from the Peretz Group editorial team.

How to use it

Each article ends with practical steps you can apply to your own business: what to check, what to ask a contractor, what to do first. Many readers use the blog to prepare for a conversation with an agency, so they come with clear questions and a realistic budget.

If you already see that your website or sales process needs changes, the next step is a strategic session. We review your business, goals and current tools together and agree on a plan with priorities. It costs $500, and that amount is credited toward the project if you continue with us.