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Website Redesign: When You Need One and Where to Start

A site that looks dated does not always need redrawing. Here are our articles on finding out what it really needs: a redesign, a new structure, a code fix or nothing at all.

Yevhen Borovoi Founder | CEO

Valeriya Chumachenko M&A Advisor | Investment Analysis | Business Strategy

Iryna Nechaieva Marketer | SMM Strategist | Targetologist

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Do You Need a Website Redesign? Start With a Usability Audit

Latest 08. 10. 2026 · Design

Do You Need a Website Redesign? Start With a Usability Audit

Before you redesign, watch what people actually do on your site. When a usability audit says rebuild, refresh, fix the code, or leave it alone.

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Understand first, then draw

Before you redesign, watch what people actually do on the site. A usability audit should produce not a new mock-up but a decision: rebuild, refresh, fix the code or leave it alone. We talked ourselves out of a redesign of the DeZZign site, as told in Do You Need a Website Redesign?. Paint a broken structure and you get a prettier version of the same problem: Most Companies Don't Need a New Website.

Redesign or a new website

Most businesses compare prices. The real decision is whether the current structure can carry where the business goes next. How to make it is in Website Redesign vs New Website.

Why the quote grows

A $20,000 redesign becomes $40,000 not from scope creep but from technical debt nobody audited before the price was fixed. What to check first: The Hidden Technical Debt That Makes Redesigns Expensive.

A redesign for leads

A new design often brings the same number of leads as the old one. What to measure before a redesign and how to scope it around inquiries, not looks, is in Why Most Business Websites Fail to Generate Leads and We Build Sites That Generate Leads.

Cases

Sport Discount had widened its range, signed major brands and set out to become a marketplace, while more buyers came from phones. What we changed, from the basket to checkout: Redesign of Sport Discount. For jewelry and watches the site turned out to be a catalog, not a store, and how launching Nicole's new site affected SEO is in The Nicole Case.

Cost and how to work with us

A usability audit with us starts at $1,500. An audit before modernization starts at $300 for small sites and $1,000 for large ones, and the cost of the work is set after it. A corporate website costs $20,000 to $40,000. Services: usability audit, website modernization, website design, corporate website.