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Online Stores: Architecture, SEO and Cost

A store is not a shop window but a system: catalog, warehouse, accounting, delivery and search. Here are our articles on how to build it, grow it and what it costs.

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How to Connect CRM, Website, Warehouse and Accounting So the Data Stays Right

Latest 01. 11. 2026 · Development

How to Connect CRM, Website, Warehouse and Accounting So the Data Stays Right

Orders go missing and stock drifts for weeks before anyone notices. Why point-to-point integrations fail, what fixes them, and when Zapier is enough.

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A store is a system

Retail, wholesale and dropshipping are not three versions of one storefront but three sales models that need one shared architecture, as we explain in When E-Commerce Becomes a Business System. For a large catalog across several countries, the ceiling is set by the data, not the platform: Multi-Country E-Commerce for Large Catalogues. So we start a store project with the business: what is sold, to whom and how an order moves, and only then choose the technology.

Catalog, search and filters

When a catalog outgrows its filters, customers stop finding products. How we design search, attribute logic and configurators is shown in Intelligent Product Discovery. The same filters without rules create thousands of duplicate pages, and which combinations deserve indexing is covered in Filters and Faceted Navigation.

SEO built into the store

Most store SEO problems are built in during development: categories, filters and product pages made without search in mind. What to require before the build starts is in E-Commerce SEO in 2026. How to make a product page clear to buyers, search engines and AI is in Product Page SEO.

Warehouse, CRM and accounting

Orders go missing and stock drifts for weeks before anyone notices. Why point-to-point integrations break and how to connect the store with the warehouse, CRM and accounting is in How to Connect CRM, Website, Warehouse and Accounting.

Platform

Magento 2.4.7 support ends in May 2027. An upgrade, Shopify Plus and a custom Laravel build are compared on five-year cost of ownership in Leaving Magento in 2026. If the choice is already Shopify Plus, check eight things before you migrate first.

Timeline and cost

Three agencies quote $18,000, $65,000 and $190,000 for the same brief. Why SKU count misleads and what integrations really cost is in What Actually Makes E-Commerce Development Expensive. Most late store projects are held up not by developers but by decisions on the client side: How Long Does an E-Commerce Build Take. A store build with us starts at $25,000, store SEO at $2,500 a month.

Design and luxury

In luxury, standard conversion tactics can undermine a $100,000 sale. How it really works, with Nicole, Nico Juliany, SPEX and Schoeffel, is in Why Luxury E-commerce Breaks the Rules of Conversion Optimization. How we design a store from objects to experience is in How We Design E-Commerce.

How to work with us

A new store: e-commerce development. Growth: e-commerce SEO. Links to the CRM and accounting: CRM development. Not sure where to start: strategic session.