Yevhen Borovoi
Founder | CEO
Founder & CEO of PERETZ.agency and DeZZign.com.ua. Creator of THE STRUCTURE. Engineer by training, builder by instinct, strategist by experience. I live and work across 12 countries — moving between industries, cultures, and challenges. Since 2017, I've delivered 116 projects of varying complexity — from bold startups to established brands. I've turned negative margins into +700% revenue growth in automotive and e-commerce. I'm not afraid of startups. I'm always open to a conversation with talent worth talking to.
All author articles
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23. 09. 2026
AI Can Build Your Analytics System in Two Days. Here's What That Number Actually Describes.
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21. 09. 2026
The Software Should Fit the Business
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16. 09. 2026
What You Own vs What You're Renting: The Digital Ownership Audit
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12. 09. 2026
Product Design vs UX/UI: Where Does a Digital Product Actually Begin?
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11. 09. 2026
Digital Architecture: How to Build a System That Can Grow With Your Business
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10. 09. 2026
Which CRM Is Right for Your Business? A Practical Guide to Choosing a CRM System
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10. 09. 2026
When Do You Need a Custom CRM, and When Do You Actually Need an ERP?
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16. 08. 2026
Why Family-Owned Jewelry Stores Outgrow Their E-commerce Platform
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14. 08. 2026
How We Design E-Commerce: From Objects to Experience
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13. 08. 2026
What Happens to E-Commerce When a Website Stops Being a Website?
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12. 08. 2026
Why Luxury E-commerce Breaks Every Rule of Conversion Optimization
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09. 08. 2026
MVP Isn't a Minimal Product. It's the Cost of Entry.
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