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Personal stories, reflections, and the moments that shaped how we work — beyond the case studies.
Latest 02. 10. 2026 · Journal
SEO, AEO and GEO Are Amplifiers, Not Engines
Search can amplify a business. It cannot create one. What AI can amplify, what it cannot invent, and why the business still has to come first.
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22. 08. 2026
What We Leave Behind: Heritage, Technology and the Things Worth Passing On
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05. 08. 2026
Your Business Doesn't Go Live. It Comes Alive.
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05. 08. 2026
Your Website Doesn't Fail When Your Developer Leaves. It Fails Years Earlier.
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15. 07. 2026
Everything You Build Starts Aging the Day You Finish It
One notification a week with the new PERETZ articles. Nothing else.