Yevhen Borovoi

Founder and CEO of PERETZ.agency and DeZZign.com.ua. Founder of THE STRUCTURE.

An engineer by training, an entrepreneur and strategist by experience. My professional path spans 12 countries, several industries and a wide range of business challenges: from launching startups to developing digital products and working with international brands.

Since 2017 I have delivered 127 projects of different scale and complexity. My work rests on understanding a business as a whole system, in which strategy, product, technology, processes and economics must work toward a common result.

I do not treat design and digital solutions as ends in themselves. Their value is defined by how far they help a business grow, become more efficient and create measurable commercial value. In some projects we reversed negative dynamics and delivered 700% growth; in others the key result was an additional 2% of conversion. Behind every number is a specific business task, and that is the context in which a result should be judged.

On selected projects I work with companies at the level of their strategic and operating model: I study the economics, the organizational structure, the management processes and the links between the key elements of the business. For such tasks we set up a format of strategic involvement: a deep immersion in the company's work, an independent assessment of its current model and recommendations for its development. This approach is justified where surface solutions are not enough and a systemic view of the business is needed.

I am drawn to complex challenges, ambitious entrepreneurs and companies ready to rethink familiar approaches for the sake of long-term development. I am open to professional dialogue, strategic partnerships and projects where my experience can make a real difference.