Responsibilities
Social media strategy and visual concept. Built the communication strategy and premium visual identity of the brands in a Warm Modernism and Soft Minimalism style. Developed Instagram content plans that combine product breakdowns, emotional lifestyle content and expert posts.
AI visualization and video production. Created highly detailed photorealistic interior renders in Midjourney. Produced cinematic video transitions in Kling AI that turn flat 2D floor plans into living 3D spaces of future units.
Content production and copywriting. Built sales funnels in Stories and designed gamified scenarios (quizzes, interactive formats, real estate myths) to warm up the audience. Wrote expert and storytelling posts for carousels, translating architectural solutions such as patio apartments and penthouses into clear benefits for buyers.
Founder's personal brand (B2B, LinkedIn). Carried the philosophy of honest development through the CEO's personal brand. Wrote in-depth expert articles and LinkedIn posts based on interviews with the founder, covering architecture, project management, investment and urbanism.
Objectives
Show the product before it is built. Use advanced AI tools to overcome buyers' hesitation about pre-construction property and convey the atmosphere and scale of the spaces, such as a 30 m² (320 sq ft) terrace or a patio apartment with its own garden, long before construction is finished.
Stand apart through values. Move away from the typical price-per-square-meter pitch. Build the image of a reliable developer on social media: one that creates low-rise club communities, protects residents' privacy and, as a matter of principle, does not sell its commercial space to discount retailers.
Build investor trust. Use transparent financial reports, construction progress updates and infrastructure breakdowns to ease investors' concerns about buying property in the Carpathians, with an emphasis on the reliability of the developer's own management company.
Gamification and lead generation. Turn passive followers into active leads with unconventional Stories formats: polls, ASMR nature videos and quizzes on unit floor areas that naturally prompt reactions and price requests in DMs.
