The challenge was also commercial. European suppliers could offer architects higher margins, so a Ukrainian manufacturer had to compete through something more valuable than price: the confidence that its materials, craftsmanship and execution could meet professional standards.
The website became a visual catalog, portfolio and source of inspiration rather than a simple product showcase. Through materials, textures, completed interiors and editorial content, it demonstrated what Ukrainian specialists could create and positioned the ЦЕХ as a contemporary design partner.
We also supported the brand through Dezzign, our own architecture and interior design platform, helping introduce the ЦЕХ and its materials to the professional design community.
The result was a complete brand and digital ecosystem built from nothing around a clear idea: Ukrainian craftsmanship could be contemporary, sophisticated and worthy of the same attention as established European suppliers. See the live project at thetceh.com.ua.
A site built around projects, not products
Architects and interior designers choose a finish by seeing it in a finished space. So projects lead the site: restaurants, cafes, clinics, apartments and shops finished with the brand's materials, among them the Mamalyga restaurant, the Bonne Bouche cafe and patisserie, Refuture Clinic, GEM, UGG and HeJi in Vilnius. Each project has its own page with large photographs, and the home page opens with them in a full-screen slider.
Materials explained the way a design partner would
Microcement, terrazzo and decorative plasters each have their own section. The microcement pages explain the material itself, a seamless coating of cement, water-based resins, additives and mineral pigments for floors, walls and ceilings, inside and out, and its advantages: high adhesion, colour fastness, elasticity, water resistance and versatility. The terrazzo section tells where the material comes from, from ancient Rome to Venice in the 15th and 16th centuries, and what the workshop makes of it: poured floors, tiles, countertops and other pieces. A gallery of textures lets a designer browse surfaces the way they would browse samples.
Credibility for professionals
For an architect the real question is whether a Ukrainian manufacturer can be trusted on a real project. The site answers with what a professional checks: finished interiors, materials and textures, and the partners behind them. ЦЕХ is the official distributor of Topciment microcement and FOX BAU terrazzo, and the site says so next to each material.
Three languages and a CMS the team runs itself
The site works in Ukrainian, Russian and English. We built it on OpenCart 3 with an administration panel where the team adds projects, textures and blog posts on its own, and with a responsive layout for phones and tablets. What clients of architecture and interior studios look for before they call is covered in Website Design for Architecture Firms. More about the service: corporate website development.
