DeZZign

DeZZign became our hardest client. Every experiment, every mistake, every redesign happened on our own money — there was no slide deck or quarterly report to hide behind. If something didn't work, we felt it immediately, in lost calls and lost projects.

This project is personal. We grew up pressing our faces against kiosk windows, studying architecture magazines neither of us could afford to buy. One of us went into aerospace engineering, drafting assembly blueprints for nuclear power plant turbines. The other became an architect. In 2018, we put both paths into one studio.

We don't just advise on transformation. We've lived through it.

PERETZ builds websites, SEO, and digital marketing for architecture firms and design studios. We're not describing this market from the outside — we own DeZZign, a working architecture and design studio founded in 2018, running parallel to PERETZ inside the same structure. Most agencies that write about architecture marketing have never run an architecture firm. We have.

There was no office to begin with — we built it while working inside it. The furniture came later, custom-drawn by us and cut by local craftsmen. The website went through three full rebuilds — Photoshop, then InVision, then Figma — landing on an OpenCart-based site still maintained today. Each rebuild taught us the same lesson: in architecture, content marketing doesn't bring leads. Visible results do. Our work for the Institute of Trichology is a clear example — an entry group and full visual identity that elevated how the business presented itself, online and physically.

In 2022, a missile struck near our building. The blast blew out the windows; shrapnel tore through monitors and workstations. We kept working — fully remote, team members spread across different countries. It wasn't a strategic pivot to "digital transformation." It was survival. But it meant the virtual tools we already used for client presentations — Blender, Unreal Engine, real-time walkthroughs — stopped being a nice-to-have and became the infrastructure the business runs on.

At PERETZ, we typically take a business online first, then use that growth to transform how it operates offline. At DeZZign, the order is reversed: we give the client a complete visual and emotional understanding of a space before a single wall goes up. ArchiCAD, 3ds Max, and AutoCAD handle the planning stage. Since 2022, Blender and Unreal Engine let us go further — photorealistic walkthroughs clients can experience before construction begins.

The Numbers

By the end of 2022, after a gradual ramp supported by our own studio blog, the numbers speak for themselves:

~2,000 monthly visitors, not paid traffic, not aggressive SEO
40–50 calls per month from the website
3–4 real, qualified orders per month
An honest 8–10% call-to-order conversion

These aren't viral numbers. They're the funnel of a high-consideration, long-cycle business — and we'd rather show that than inflate a vanity metric.

We won't pretend our own portfolio is a perfect case study in transparency. Most completed projects can't be shown publicly — client NDAs are standard in this industry. Our lead architect prefers to present only the finished result, not before/after comparisons, even though we know before/after converts better than almost anything else. Renders are beautiful, but real photographs sell harder, because they're proof, not promise.

One of our clearest trust signals: a medical diagnostic center changed ownership mid-relationship. The new owner initially wanted to work with his own architect. He came back to DeZZign — and afterward, we partnered on an even larger project together, a full residential development. A client who left, evaluated the alternative, and returned is worth more than any testimonial we could write ourselves.

Every mistake we've made shows up directly in how we build websites for architecture firms at PERETZ — not as theory, but as something we've already paid for once. That's the gap between an agency that's read about this market and one that's still operating inside it. See how we can help your architecture firm, or read our breakdown of the 5 mistakes most architecture firm websites make.