Magerit

Magerit is a Spanish jewelry brand known for expressive, sculptural designs that combine jewelry craftsmanship with themes drawn from nature, mythology and Spanish culture. The brand's collections include highly detailed pieces inspired by figures, animals, natural elements and stories.

In 2021, we worked on the UX/UI design for Magerit, focusing on how this distinctive jewelry identity could be translated into a contemporary digital experience.

The challenge was not simply to create a visually impressive jewelry website. Magerit's products already carry a strong visual language. The interface therefore needed to support the jewelry rather than compete with it.

We worked on the structure of the experience, product presentation, navigation and visual hierarchy to make it easier to move between the brand, its collections and individual pieces. For a luxury jewelry website, this balance is particularly important: the experience has to feel premium while remaining intuitive enough for customers to actually explore the products.

Magerit is particularly interesting from a UX perspective because its jewelry is organized not only around conventional product categories, but also around stories, themes and collections. The brand has created collections inspired by mythology, nature and the four elements, among others. Its Elements collection, for example, connects jewelry with Water, Earth, Air and Fire, while earlier collections explored themes such as Atlantis and mythology.

This creates two different paths through the website. A customer can start with a product category: Necklaces → Collection → Product. Or they can start with the story: Collection → Concept → Jewelry → Product. The UX needed to support both ways of discovering the brand. We wrote more about why this kind of structure matters for luxury e-commerce in Why Luxury E-commerce Breaks Every Rule of Conversion Optimization.

One of the more distinctive parts of the project was the dedicated children's jewelry section. Rather than treating children's pieces as simply another filter inside the main catalog, the section gave them their own place within the experience.

This is important from both a UX and commercial perspective. Parents shopping for children's jewelry have a different context from someone looking for a high-jewelry necklace or statement ring. The products, language, visual presentation and discovery process need to reflect that difference.

The section also gave Magerit an opportunity to present jewelry as something that can become part of a family story, a gift, a keepsake or an object associated with an important moment. Current Magerit product listings still include pieces such as Baby Girl, Baby Boy and Little Magic, confirming that children's jewelry is a genuine part of the brand's product universe rather than an incidental category.

Jewelry presents a particular challenge in digital design. The physical object has material qualities that cannot be reproduced on a screen: the weight of gold, the texture of a surface, the way gemstones catch light and the tiny details of craftsmanship.

The website therefore has to compensate through visual hierarchy, photography, scale, typography and interaction. The interface should make the jewelry easier to understand without becoming more important than the jewelry itself. That principle guided our UX/UI work for Magerit.

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