Usability audit will help increase website conversion and reduce the cost of attracting leads, increase the number of purchases and the average check. You will be able to influence the KPI of your website and achieve results faster
USABILITY AUDIT
We eliminate errors and turn websites into convenient platforms for online sales
CONVERT VISITORS INTO CLIENTS AND INCREASE YOUR INCOME
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01.
Website optimization for specific business goals
The final recommendations will allow you to achieve specific goals and work out weaknesses: reduce the number of refusals, make the interface user-friendly, track the client's paths on the website and understand its logic.
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Assessment of the work of a web resource
Usability audit allows you to look at the website from the outside and sort its work on the shelves. Check how quickly the pages load and whether there are any broken links, evaluate the consistency of the structure, the convenience of the user path and the readability of all elements
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Analysis of behavioral patterns of the target audience
To find out what the website is missing, you need to study its audience. Understand what prevents users from making purchases and how they can do it faster
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04.
Formation of hypotheses and improving the usability of the website
Data from analytics systems and our experience in e-commerce allow us to present a number of hypotheses that will reveal problematic points in the interaction of a user with a resource.
Last projects
Our clients are business owners who know that technology can give quick results. We have developed effective pages for them, and they have reached a new level of sales
STAGES OF WORK
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Collecting requirements
We learn about the tasks and goals of the business, find out the obvious problems and get acquainted with customer reviews.
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We analyze the target audience
We collect a portrait of your audience, analyze its requests and analyze the logic of actions
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We study the scenarios of movement around the website and look for errors
We study the client's path from the entry point to the payment and work with the site interface. We connect heat maps, web visors and analyze the paths along the sales funnel
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We form hypotheses and identify barriers
The data obtained from the analyst systems and our experience in e-commerce allow us to determine the factors that reduce the conversion and identify problems in interaction with the website
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We update the design and highlight the resource among competitors
We emphasize the advantages of the company and the specifics of its positioning. We highlight important semantic blocks and set ourselves apart from competitors
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We create recommendations
We formulate a clear conclusion of the study and describe in detail how to improve the site and its design, interface and architecture.
As a result
You will learn how to make your resource more efficient and help your audience to quickly and easily place an order
Update your content with your audience's needs and stand out from the competition
You will be able to optimize the site based on the priorities and tasks of the business
You will get a general analysis of the website and fix interface errors
Increase conversion, average check and number of purchases from one customer
We will work out problem areas in scenarios of user interaction with your resource
