BRAND STYLE

Over time, every company changes, and the corporate identity should not remain static. The release of a new product, changes in the brand messages, expansion of the target audience and a simple mismatch with trends are just some of the reasons for redesigning the existing identity.

Brand identity is what the client sees before they get to know a product or service. Therefore, it is important to create a holistic visual image of the company at the start, which will reveal its features and motivate the client to learn more about it.

After creating a corporate identity and approving all the nuances, we develop a document for you that will help you to correctly use all graphic elements and adapt the identity for any media (business cards, banners, packaging, applications, etc.). Guideline is a guide that will help you maintain the integrity of your corporate identity and not lose the original meaning.

If you doubt whether the existing identity works for the brand, it is worth auditing it. We will help you determine how clear your corporate identity is to the client, whether it stands out among competitors and whether it contradicts the main messages of the brand. An audit will allow you to decide whether a redesign is needed and what should be changed in order to achieve your goals.