# Peretz Agency > Peretz Agency is a digital architecture studio in the Seattle area (Washington, USA) that designs and builds business systems: e-commerce platforms, corporate websites, CRM and ERP, and AEO/GEO optimization, so that a business is understandable both to people and to AI systems. It works with clients in the United States, Ukraine, and the Middle East. - Founder and CEO: Yevhen Borovoi. - Track record: 127 projects delivered for clients in 12 countries over 9 years in the market; clients include Mercedes-Benz, Fiat, Honda and Jeep. - Approach: start from how the business actually works, not from a template; own what differentiates the business, rent what is commodity, and connect everything into one system. - Languages: the site is published in English, Russian (/ru/), and Ukrainian (/ua/). - Pricing: by application, usually starting with a strategic session. - Not affiliated with Peretz in Israel (peretz.co.il), a different company with a similar name. ## Services ### Strategic Session - [Website Modernization: PHP, Laravel & CMS Upgrades](https://peretz.agency/services/website-modernization): Old PHP, an outdated Laravel or CMS, hosting you don't control? We audit first, then upgrade step by step on a closed copy, with a rollback plan. ### Development - [Corporate Website Development](https://peretz.agency/services/corporate-website-development): Corporate websites that explain what you do in five seconds and turn visitors into inquiries. Fast, SEO and AI-ready, in up to three languages. Seattle area. - [E-Commerce Development](https://peretz.agency/services/ecommerce-development): Online stores built to sell: custom Laravel, OpenCart or Shopify, fast catalogs and a clean checkout. One of our redesigns lifted a store's conversion by 17%. - [Shopify Development](https://peretz.agency/services/shopify-development): Shopify stores tailored to your catalog: custom themes, integrations and speed tuning, plus honest advice on when Shopify isn't the right platform. - [Landing Page Development](https://peretz.agency/services/landing-page-development): Landing pages built around one offer and one action: a clear message, fast loading and tracking from day one. Made to turn paid traffic into leads. - [Laravel Development](https://peretz.agency/services/laravel-development): Custom Laravel apps, portals and back offices that fit how your business actually works. Secure, fast, documented, and fully yours to own. Seattle area. - [Custom CRM Development](https://peretz.agency/services/crm-development): A CRM built around how your team actually sells: leads, deals, tasks and reports in one place, connected to your website and ads. No more spreadsheets. - [Mobile App Development](https://peretz.agency/services/mobile-app-development): iOS and Android apps connected to your website, CRM and payments, so the app becomes part of how you sell, not a separate project. Seattle and Eastside. - [IT Outsourcing & Outstaffing](https://peretz.agency/services/it-outsourcing-outstaffing): Vetted developers from Ukraine and Eastern Europe, managed by a Seattle-area team: clear contracts, code you own and senior oversight on every project. - [ERP Development](https://peretz.agency/services/erp-development): ERP development that starts with the system you already have: audit, keep or replace, custom Laravel modules, and integration with CRM and e-commerce. - [AI Assistants for Websites](https://peretz.agency/services/ai-website-assistants): AI assistants that answer from verified facts about your business, in your customers' languages, and turn questions into qualified leads. Seattle, Eastside. - [Website Maintenance & Support](https://peretz.agency/services/website-maintenance-support): Senior maintenance for custom and multilingual websites: security, backups, content in three languages, SEO and AI visibility. Plans from $1,000/month. ### Design - [Product Design](https://peretz.agency/services/product-design): Product design from idea to launch-ready interface: research, prototypes, testing and design systems for web and mobile products. Seattle and Eastside. - [UI/UX Design](https://peretz.agency/services/ui-ux-design): Interfaces people understand without thinking: research, user flows and UI for websites, apps and internal tools, tested on real behavior, not taste. - [Website Design](https://peretz.agency/services/website-design): Website design you don't notice, because everything just works. Conversion-focused design for corporate sites and stores; one redesign lifted conversion 17%. - [Usability Audit](https://peretz.agency/services/usability-audit): Find out why visitors leave without calling. A usability audit built on session recordings and rage clicks, with a prioritized fix list you can act on. - [Brand Identity Design](https://peretz.agency/services/brand-identity): Brand identity that makes a small company look like the obvious choice: logo, typography, color system and brand book, built on strategy, not trends. ### Marketing - [Social Media Marketing (SMM)](https://peretz.agency/services/social-media-marketing): Instagram and Facebook that bring customers, not just likes: content strategy, community management and targeted ads, measured in leads and sales. - [Meta Ads Management](https://peretz.agency/services/meta-ads-management): Facebook and Instagram ads measured in leads, not clicks: tracking, budgets, creative testing and honest cost per lead. Led by Iryna Nechaieva. - [SEO & Website Promotion](https://peretz.agency/services/website-promotion-seo): SEO built on structure and real content, not keyword stuffing: audits, technical fixes and visibility in both Google results and AI answers. Seattle area. - [AEO & GEO Optimization](https://peretz.agency/services/aeo-geo-optimization): Make your business understandable to ChatGPT, Perplexity, and Google AI Overviews. AEO and GEO optimization for Seattle, Bellevue, and Eastside businesses. - [E-Commerce SEO](https://peretz.agency/services/seo-ecommerce): SEO for online stores: category structure, product pages, technical fixes and content that bring buyers, not just visitors. Built for Google and AI search. - [Google Shopping Ads](https://peretz.agency/services/google-shopping-ads-seattle): Google Shopping and Performance Max campaigns for Seattle e-commerce. Feed optimization and bid management built on real performance data. - [Business Digitalization](https://peretz.agency/services/business-digitalization): Stop running your business in spreadsheets and chats. We map your processes, then connect website, CRM, ERP and AI into one system your team will use. ### Where To Start - [Strategic Session](https://peretz.agency/services/strategic-session): A 2-hour strategic session for $500 with the founder of Peretz Agency. Goals, customers, systems, and AI in one plan. Credited toward your project. - [Technical Due Diligence Session](https://peretz.agency/services/technical-due-diligence-session): A structured technical and digital audit for buyers, investors and owners before a deal: code, data, systems and risks. Seattle, Bellevue, Puget Sound. - [Digital Ownership & Debt Audit](https://peretz.agency/services/digital-ownership-debt-audit): Find out what you truly own in your digital stack: domains, code, data and accounts, and where hidden debt is building up. Confidential. Seattle area. ## Key ideas - [Upgrading an Old Laravel or PHP Site in 2026](https://peretz.agency/blog/upgrading-old-laravel-php-site-2026): Old business sites rarely break when support ends. They keep working, and that is the danger. Real costs, real tools and how to decide in 2026. - [Design You Don't Notice: Why the Best Design Disappears](https://peretz.agency/blog/design-you-dont-notice): The best design disappears: people see their task, not the interface. From a Bic Cristal pen to websites, CRM, ERP and AI, a founder's view on invisible design. - [The Website Is Not Dead. It Has Just Lost Its Job.](https://peretz.agency/blog/the-website-is-not-dead): How AI may reshape digital experiences between 2030 and 2035, grounded in real infrastructure being built right now, not speculation. - [The Search Query Is Disappearing](https://peretz.agency/blog/the-search-query-is-disappearing): Google just gave the first measurable proof that search is moving beyond words, and what that means for how businesses need to be understood. - [AI Website Assistants Are Not Chatbots. They Are a New Business Interface.](https://peretz.agency/blog/ai-website-assistants-are-not-chatbots): A chatbot answers questions. An AI website assistant understands intent, qualifies the request and knows when to hand over to a human. Here is the difference. - [The Software Should Fit the Business](https://peretz.agency/blog/the-software-should-fit-the-business): Two real cases, one discovered through growth, one designed deliberately, show why architecture must come before platform choice. - [What Building the Systems Teaches You About Buying Them](https://peretz.agency/blog/what-building-systems-teaches-about-buying-them): A buyer sees rebuild cost where a founder sees a platform. Years of building these systems teaches you what a buyer actually needs to verify. - [What You Own vs What You're Renting: The Digital Ownership Audit](https://peretz.agency/blog/digital-ownership-audit): Your business may depend on dozens of digital systems you don't actually control. Here is how to find out what belongs to you before it costs you. - [When Do You Need a Custom CRM, and When Do You Actually Need an ERP?](https://peretz.agency/blog/custom-crm-vs-erp-2026): How CRM differs from ERP, when a business needs one, the other, or its own system, and why Salesforce pricing tiers often decide for you. - [Claude Can Build the Website. It Can't Build the Understanding. Not Yet.](https://peretz.agency/blog/claude-can-build-the-website): AI made building cheaper. It did not make architecture, verification, or ownership optional. Here is what changes when the demo has to survive real use. - [AI Can Build Your Analytics System in Two Days. Here's What That Number Actually Describes.](https://peretz.agency/blog/ai-analytics-system-two-days): AI can build an analytics dashboard in two days. A system a business can actually depend on is a different question entirely. - [What Is AEO? Answer Engine Optimization Explained for Small Business in 2026](https://peretz.agency/blog/what-is-aeo-answer-engine-optimization-2026): SEO asks how to rank. AEO asks whether an AI can correctly explain what you do to someone who has never seen your site. - [Social Media Strategy Is Not a Content Calendar](https://peretz.agency/blog/social-media-strategy-not-a-content-calendar): A system connects five things: objectives, positioning, content, distribution, outcomes. A calendar schedules one. ## Selected work - [SHTAYER](https://peretz.agency/portfolio/e-commerce/shtayer): How we're rebuilding SHTAYER's e-commerce platform from the inside out to match its new brand identity and serve three distinct customer groups. - [SV-Group](https://peretz.agency/portfolio/korporativnyye-sayty/sv-group): How we built SV Group's site around a tree-inspired navigation system, expressing craftsmanship instead of conventional furniture e-commerce. - [DeZZign](https://peretz.agency/portfolio/korporativnyye-sayty/dezzign-we-run-businesses): We don't just build websites for architecture studios. We own one. See how running DeZZign shapes the way PERETZ builds for architecture firms. - [Schoeffel Landing](https://peretz.agency/portfolio/landing-page/schoeffel): Phase 01 of a long-term digital partnership with Schoeffel Pearl, a century-old luxury pearl house, built as a foundation that grows with the brand. - [Case-Medpresso](https://peretz.agency/portfolio/korporativnyye-sayty/story-behind-medpresso): The story behind Medpresso: from a 2017 diagnostic center redesign to one of Ukraine's leading medical education platforms. ## Company - [About Peretz Agency](https://peretz.agency/about): Who we are and how we work. - [Strategic Session](https://peretz.agency/services/strategic-session): The usual starting point for a project. - [Contact](https://peretz.agency/contact): How to get in touch. - [Blog](https://peretz.agency/blog): Articles on digital architecture, e-commerce, AI search, and business systems. - [Portfolio](https://peretz.agency/portfolio): Client work. ## Optional - [Russian version](https://peretz.agency/ru): The site in Russian. - [Ukrainian version](https://peretz.agency/ua): The site in Ukrainian.